Technology and optimization of processes within logistics remain in focus as we move from 2022 into 2023 and beyond. Innovation is a constant across the technology spectrum, and logistics is no different. We continue to see improvements in the use of OCR capability in reading, processing documents, and creating more sophisticated workflow solutions. The expanded use of APIs to connect with customers, vendors, and information providers is gaining speed. And machine learning is expanding within the logistics space as organizations seek to mine both internal and external data, looking for patterns within their supply chains.
Automation within logistics has several “low-hanging” targets. More efficient dissemination of ERD and LRD by vessel-operating common carriers (VOCCs) is one area to help save everyone time and money; container availability within depots and ports is another. If parking garages can track empty parking spaces, VOCCs should be able to continually post updated equipment availability. Vessel positioning data can be provided in a more robust manner. Customer service is an area where VOCCs continue their quest to automate everything. However, voice prompts and websites cannot match the creativity of an organization’s team members and their ability to drive through solutions. We are not the airline industry, despite attempts by VOCCs to push customers and 3PLs in that direction.
Supply chain visibility continues to be an elusive target. As the industry’s interconnectedness improves, visibility will also improve. However, maximizing the use of data, building a consultative relationship with your suppliers, and all members of your supply chain will help drive real value from visibility enhancements.
The year ahead will see multiple challenges globally, brought on by economic uncertainty, political instability, and continued disruptions within regions and specific countries. Expanding supply chain flexibility and finding the right partners to help in this process are key to a successful 2023.