As we emerge from the devastating pandemic peak to geopolitical tensions, a fast-changing climate, and the sky-high cost of living, the need for operational efficiency has never been greater. And digitization is integral to this.
Although initially slower than other sectors to embrace the change, maritime and logistics companies were catapulted into the digital limelight during lockdowns to help juggle unruly supply chain disruptions amid global trade reaching record highs. With pressures ongoing, the sector continues to come online to enable greater visibility as it moves away from the ‘just-in-time’ model.
However, we do not need to reinvent the wheel to make this vision a reality. Going digital does not necessarily equate to businesses launching a continuous stream of new tools. The solution is already right at our fingertips.
Acting as our global work currency, email continues to reign supreme. The trouble is it’s remained relatively untouched for the past half century — so now we’re playing catch-up. At SEDNA, we’re utilizing email’s untapped potential so that it is well-placed to operate in the modern world.
Revamping email means moving away from its present challenges — such as inbox overload, lost data, and siloed operations — to instead serve as an all-in-one workspace. Through connecting core business systems and use of artificial intelligence (AI), new and improved email can automatically extract information from multiple sources for better voyage and cargo management, and enhanced customer service. Powerful search retrieves messages and documents alongside information contextualizing the thoughts and decisions behind them. Shared inboxes provide better visibility on colleagues’ workloads, resulting in less duplication and time saved for more skillful tasks.
Email is here to stay. With further evolution of its technology, supply chain businesses can take hold of revamped email and continue to cement their role as the powerhouses keeping the world moving during these challenging times.