We all want the best relationships with our customers and vendors. The best relationships are the ones that are completely open and are high in trust. The challenge in nurturing those relationships in today’s business world is that they change at a pace that is hard to keep up with, considering the advancements in information availability through modern technology. The idea that anyone can source high-level information 24/7 from multiple sources at the beckoning of their fingertips virtually eliminates competitive advantages that previously sustained most company’s bottom lines.
So much has changed, and barriers to information today are looked on by marketplaces as old, outdated, and sometimes untrustworthy. Being open with information builds the levels of trust in the current business climate that is needed to grow your business. This principle applies directly in today’s shipping climate of unbelievable constrained capacity.
Surviving the “perfect storm” we are having in transportation will be based largely on how open you are with the information you have that will help all of your transportation partners help you deliver your freight. The more transparently you share will allow your partners to make faster decisions to enable your shipments to move that much faster.
You will also build those relationships of trust that will take you through the next storm once this one passes. So, keep sharing, and keep moving forward.