This commentary appeared in the print edition of the Jan. 6, 2020, Journal of Commerce Annual Review and Outlook.
At Sealand – A Maersk Company, we’re focused on our customers and helping grow their businesses. By putting them at the center of everything we do, we’re able to provide an exceptional customer experience with powerful value propositions that differentiate the services we deliver to the market.
By connecting and simplifying our customers’ end-to-end supply chains in the Americas through strategic planning and expanded logistics services, customized to each customer, we’re able to add a heightened level of value. By integrating all aspects of logistics planning, along with port-to-port services, we help our customers with a path that helps boost profitability and long-term growth potential.
2019 was a year of further integration at Sealand, which enabled us to offer an array of inland and ocean services that provide greater supply chain stability and simplicity. Fewer handoffs, greater visibility, and digital e-commerce streamline freight execution to offer a better customer experience. Our passionate, local teams, with extensive knowledge of the unique infrastructure and market challenges in their regions, offer customers logistics support that now covers equipment depots closer to the points of production or distribution. Additional inland services that enable supply chain integration include local transportation solutions, intermodal connections, warehousing, and temperature-controlled handling and storage environments.
Another important aspect of value creation is supporting the communities we serve. Community engagement for the betterment of the people in these areas strengthens our relationships and lays a path for a better future.
As author and customer experience expert Kerry Bodine says, “Exceptional customer experiences are the only sustainable platform for competitive differentiation.” This is the path to providing unique value.