The biggest challenge facing the US trucking industry continues to be recruiting and retaining professional drivers. Demand remains extremely high, retirement of long-time drivers accelerated last year due to COVID-19 and other reasons, and the number of new drivers entering the profession remains below 2019 levels.
It’s a more stressful time than ever for drivers. Traffic congestion has returned. Road infrastructure continues to deteriorate; construction and repair projects create detours, delays, and safety hazards. Parking in a safe environment has also become more challenging.
Then there are equipment issues. Manufacturers can’t meet the demand for new trucks, so fleets are aging. Older trucks are staying on the highways longer, which means higher maintenance expenses, more breakdowns, and fewer drivers available to haul freight.
To retain drivers and entice new entrants, trucking carriers and shippers must step up and truly recognize and respect professional drivers for the value they represent. Even with wages, hiring, and retention bonuses at the highest levels ever, it’s not enough. But little things, such as a welcoming office to drop off paperwork, a cup of coffee, a kind word, clean and accessible restrooms, an inviting and well-stocked lunch or break room, immediate response to driver needs, or a sincere “thank you,” can make a difference.
Fleets are doing all they can to provide a fulfilling job experience, but those efforts are diminished by some shippers that still treat drivers like second-class citizens. That’s got to stop.
Shippers have as large a stake as fleets do in resolving the driver shortage and making driving a truck an attractive profession. Actions speak louder than words. It’s time for shippers to step up and give today’s professional drivers the respect and recognition they deserve.