Jaakko Elovaara, CEO, Youredi Ltd.

https://youredi.com
Author picture

Jaakko Elovaara, CEO, Youredi Ltd.

Looking at the ocean logistics sector today, it’s evident that certain technologies have stagnated and require innovative replacements. This includes the legacy ocean trade and container shipping platforms.

Designed in the past to facilitate the exchange of data between shipping lines and their customers, these platforms no longer meet the industry’s ever-evolving demands.

This is not solely due to the technological obsolescence of these platforms, but also due to their years of near-monopoly status, which allowed them to disregard the needs of their customers.

When you ask users of the most prominent solutions about their satisfaction with the product they receive, you’re likely to hear a chorus of complaints. Most of these criticisms will be about rigid functionalities, the lack of connectivity with modern API-based solutions, challenges in scaling their integrations, and, of course, rapidly increasing service fees coupled with low-quality service.

It’s not just the direct users of these platforms who are unhappy. Many TMS and WMS providers currently relying on legacy systems as a data source for their solutions are also feeling the pinch. Increased costs force them to charge more for their services or go through the painful and expensive process of transitioning to a new technology in order to eliminate this dependence and ensure further business prosperity.

Some providers would also like to refrain from using their competitors’ products. Youredi has modernized this end-to-end message exchange with carriers, forwarders, shippers and software companies. As a neutral software solution provider, we are not seen as a risk to any party in this value chain and avoid drawbacks such as high costs and rigid product road maps.