Lisa Wieland, Port Director, Massachusetts Port Authority

https://www.massport.com
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Lisa Wieland

Rapid changes in trade and transportation are transforming our industry and creating new opportunities for ports to evolve.

In a world of instant gratification, where one can identify the exact location of a delivery truck, the expectation of real-time information and data delivery are more crucial now than ever. New and exciting companies are here to disrupt the transportation industry through sleek user interfaces, real-time updates on cargo, and making it easier than ever before to connect all parties in one transaction through a paperless platform. E-commerce giants will wait for no one in the race to the top of redefining global transportation networks. Ports need to be prepared in answering where and how they can contribute to future models in e-commerce, blockchain technology, and global fulfillment distribution. Ports that can adapt to the new trends of retail and distribution will be viewed as a valued asset and partner to the companies redefining the industry.

Beneficial cargo owners and our ocean carrier partners demand efficiency, flexibility, and transparency. Customers who take advantage of local and efficient port operations enjoy minimal wait times, diversified sailing options, and have access to their local team’s deep knowledge and insight of the region as well as personalized attention to their supply chains.

As the race continues to be bigger and better in all aspects of the supply chain, the transportation industry needs to take a broader look at the value that local and regional ports can provide. Conversations revolving around congestion, chassis shortages, and hidden surcharges resulting in unexpected costs are becoming the norm. Cargo owners and global forwarders alike need to provide diversified options to their stakeholders and understand the advantages of using smaller, niche ports in order to continuously provide timely and cost-effective delivery solutions.