Customers want more from their carriers. They expect new products and services to substantially enhance their experience and add predictability to their supply chains. Carriers have been pressed to find innovative solutions in an industry where pricing pressures can dominate the conversation.
Finding and creating value takes an entrepreneurial mindset and tenacious pursuit of new ideas. It requires a whole-of-company approach, and that is the strategy CMA CGM has rolled out worldwide to augment our service portfolio.
Logistics optimization has a clear and prominent role in the portfolio, and data is the fuel propelling it. TRAXENS by CMA CGM leverages sensor and communications technologies to provide near real-time container data. It is the enabler to merge location, condition, movement, and other data sets to streamline processes.
By differentiating our services, we focus the conversation on integration, optimization, and simplicity. This value proposition underpins additional services CMA CGM has started offering over the past year, such as Serenity for cargo protection and CLIMACTIVE for sensitive refrigerated goods.
Similarly, our new strategic partnership with CEVA Logistics will produce new sources of value for customers. The collaboration will create links in supply chains and offer customer-centric digital capabilities. The integration of CEVA and CMA CGM is primed to manage market volatility and changing demand, like growth in online sales.
Maximizing our investments also requires industrywide changes to pave the way for digitalization and interoperability. We have stepped forward with others to develop the first blockchain consortium in the shipping industry, and we are a founding member of a new container shipping association to drive digital standardization globally. These initiatives underpin the long-term strategy CMA CGM is pursuing.
In 2019, we will expand our service portfolio to improve the customer experience and focus the conversation on value, quality, and flexibility.