Our lives have changed in so many ways during 2020. Business is no exception, as we have seen the shift to e-commerce and online shopping expand from retail to almost everything we purchase. This shift was already taking place in our lives, materializing naturally over the course of the last several years. Fast forward to this year, and the change accelerated in less than a few short months.
Supply chain and logistics are no different. The themes and common chords that run through our businesses remain, but the speed at which we adapt is separating companies very quickly. Those with a foundational culture of continuous improvement, flexibility, technology investment, and listening to the needs of their customers will excel. Those without must adapt quickly.
Container visibility within the supply chain and connectivity across multiple platforms have never been more in demand. As a leading container drayage company, Gulf Winds continues to be tasked with delivering more data, more reporting, and more analytics to meet the ever-increasing needs of our clients. Our exception-based tools are online, in real time, and customizable to connect.
Volatility across all market sectors and lack of forecasting remains. Pressure will continue to increase for all transportation providers to step up with technology solutions. These solutions, particularly in container drayage, require investment, experience, and forward thinking.
Simply scaling old models will not work in the new norm of container drayage. This has always been true, but the new business environment will demand more from our industry.