In 2015, we will likely continue to see the industry characterized by an overcapacity situation where more ultra-large container ships are being delivered in a macroeconomic environment that has yet to show promising signs of higher demand growth levels.
Scale management, cost control, operational efficiency and carrier alliances are topics that will continue to be at the top of most boardroom discussions, as well as finding ways to be as flexible and agile as possible to quickly react to the rapidly changing marketplace and meet long-term financial performance objectives.
As carrier alliances develop, the commoditization of the industry is important to keep watch. Product differentiation will be key as competition intensifies, focusing more on service quality, customized solutions and innovative products to better serve customer needs.
Industry watchers will also keep a close eye on major port developments around the world. As more and larger container ships enter into service, port investments on terminal infrastructure, equipment and facilities will be essential to ensure productivity is maintained to support the seamless connectivity of carrier networks.
E-logistics is another area of growing importance. In the world of e-commerce today, we are moving toward a business environment where the information management and visibility of each shipment is crucial to providing the quality service required by the customer and contributing to the efficient flow of cargo along the entire supply chain.
Paul Devine, President, OOCL (USA)