Damco to Work with Puma® North America To Identify Supply Chain Carbon Footprint
“PUMA’s new mission statement is to become the most desirable and sustainable Sportlifestyle company in the world”, said Helmut Leibbrandt, Senior Vice President of Warehousing and Operations, PUMA North America. “Damco’s expertise with supply chain logistics will help us improve our environmental footprint and maintain our Carbon Neutrality for 2010 and beyond.”
The study will track PUMA North America’s carbon emissions generated through product delivery cycles over a one year period. The data will be monitored from the point of cargo ownership at foreign ports to the US, through the distribution centers to customer warehouses and store locations. It will encapsulate all transportation modes including ocean, air and trucking.
In addition, Damco will provide a new product offering - the Supply Chain Dashboard which will allow PUMA North America to monitor their emissions more proactively over the remainder of the year, and into 2011.
As a corporation, PUMA has maintained an active role in sustainability and improving their environmental position both in the US and globally and have enrolled in numerous initiatives to protect the environment. This study is part of PUMA’s overall five-year target of reducing carbon, energy, water consumption and waste by 25% by the year 2015.
PUMA North America plans to incorporate the use of solar panels to store energy to power their LA based warehouse facility. Their aspiration is to take the facility 100% off the grid. To further reduce their carbon footprint the warehouse is using electric and propane based machinery, which emits significantly less than their diesel counterparts.
“PUMA North America’s decision to cooperate with Damco on Green Logistics is an excellent example of companies leading the way towards increasing transparency and common understanding of supply chain related carbon emissions. We look forward to working jointly to identify Carbon Hotspots in their supply chain and create opportunities to take action to reduce carbon emissions and deliver on CSR strategies.” said Marc Heeren, Senior Director, Supply Chain Development, North America at Damco.
About PUMA
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com
About Damco
Damco is the combined brand of the A.P. Moller - Maersk Group's logistics activities.
Damco offers a broad range of supply chain management and freight forwarding services to customers all over the world, and has 10,500 employees in over 280 owned offices across 90 countries with representation in 120 countries in Africa, Asia, Australia, North America, Europe, Middle East, and Latin America.
In 2009, the company had a net turnover of over USD 2.0 billion, managed more than 2.3 million TEU of ocean freight and supply chain management volumes and air freighted more than 60,000 tons.
Damco is an independent business activity within the A.P. Moller - Maersk Group.
For more information, please visit www.damco.com.
About SupplyChain CarbonCheck
Damco’s SupplyChain CarbonCheckservice helps companies assess and reduce their supply chain carbon footprint. Since late 2007, Damco has conducted SupplyChain CarbonCheckprojects for a wide range of companies globally. Our 5-step methodology has proven that CO2 reductions can be achieved through increased supply chain efficiency, which also translates into reduced supply chain costs and improved service levels. To learn more about our green logistics services, please contact us at environment@damco.com.
The SupplyChain CarbonCheck has been referenced in a white paper by Massachusetts Institute of Technology (MIT) stressing the significant value of detailed information in carbon footprint calculations.