Datalogic Powers its Business Drive with World-class Customer Solutions as the New Integrated Datalogic ADC Division Goes Live

Bologna, January 10, 2012 – Datalogic S.p.A. (Borsa Italiana S.p.A.: DAL), market leader and total solutions provider of bar code readers, mobile computers, RFID and vision systems, primes its global business engine with the integration of Datalogic Scanning, Datalogic Mobile, Enterprise Business Solutions and Evolution Robotics Retail to form the new Datalogic ADC (Automatic Data Capture) division.

This significant business development move capitalizes on major investments made so far by the Datalogic Group in the Automatic Data Capture market and confirms the company’s world-class leadership position for innovation and service. These four entities combine forces to respond to market needs for products and solutions that ensure quality, flexibility, efficiency and the highest possible level of customer satisfaction.

Bill Parnell, formerly CEO of Datalogic Scanning and Datalogic Mobile, now leads the new division as CEO of Datalogic ADC. “This business realignment integrating leading practices across four great businesses gives us 'one face to the customer' and makes Datalogic the only industry player with a complete product and solution portfolio that satisfies all the customer’s requirements for ADC applications,” he commented.

Datalogic Group CEO, Mauro Sacchetto said: “This decision plays a major role in the Datalogic Group’s growth strategy. The new Datalogic ADC division maximizes our focus on Automatic Data Capture, allowing the customers to have one reference point for the most complete range of solutions in the market. This significantly boosts our competitiveness and is a winning factor for large homogeneous markets such as retail, manufacturing, and transportation & logistics.”

The demand for a cohesive approach towards ADC application solutions in these markets increases steadily day by day. In emerging countries where the market for automation and intelligent systems expands at a rapid pace, flexibility and mobility are also key driving factors. The integration will allow Datalogic to leverage its knowledge and expertise across industries, creating a high value proposition for its customers.

An example is in the retail industry, where all four of the newly integrated Datalogic businesses hold leadership positions. Now, retail customers can rely on one business division to satisfy all their application needs thanks to the comprehensive product portfolio ranging from hand-held and fixed retail scanners to mobile computers and integrated business solutions.

Datalogic ADC’s customers can also count on new and improved tools and services. Visitors to the new enhanced website, www.adc.datalogic.com, can access information on products, solutions and services with just a few clicks, while expanded technical and customer support teams guarantee fast and efficient service, thanks to their vast range of expertise in the sector.

About Datalogic Group

Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation. As a world-class total solutions provider and producer of bar code readers, data collection mobile computers, RFID and vision systems, Datalogic offers innovative solutions for a full range of applications in the manufacturing, retail and transportation & logistics industries. Datalogic S.p.A. is quoted on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, and is headquartered in Lippo di Calderara di Reno (Bologna). It employs over 2,000 staff members worldwide, distributed in 30 countries across Europe, Americas, Asia, and Oceania. The Group invests over 26 million Euro each year in Research and Development and has a large and growing portfolio of 898 patents across the world. The Datalogic Group achieved revenues in 2010 up 26% to 392.7 million Euro vs. the same period of the previous year with a net profit of 18 million Euro.

For more news and information on Datalogic, please visit www.datalogic.com.