DHL Express U.S. Continues to Build its International Specialist Brand with Rugby Sponsorship
Plantation, Fla., January 31, 2012 – DHL Express, the world’s leading international express shipping provider, is once again an official sponsor of the USA Sevens Rugby Tournament and exclusive sponsor of the US Rugby team jersey. The largest rugby event in North America, the 2012 USA Sevens Rugby Tournament will be broadcast live throughout the world as fans of 16 international rugby teams converge in Las Vegas at Sam Boyd Stadium from February 10-12.
Our relationship with USA Sevens Rugby is a great example of how we continue to invest in sponsorships that reinforce our position in the marketplace as the international specialists. said Christine Nashick, Vice President of Marketing for DHL Express U.S. “USA Sevens further validates our commitment to expertise, speed and a dedication to excellence - the very same qualities we bring to each and every international shipment delivered on behalf of our customers.
Elements of the sponsorship include exclusive national team jersey sponsorship rights; VIP hospitality platforms for DHL and its customers; on-field signage and giveaways during the tournament as well as print and broadcast advertising. “We’re thrilled to extend our partnership with DHL again this year,” said Dan Lyle, Tournament Director of USA Sevens. “DHL’s extensive activation greatly enhances the USA Sevens fan experience, and demonstrates their continued commitment to the sport of rugby worldwide.”
In 2011, DHL Express globally was the official logistics partner of the Rugby World Cup 2011 held in Auckland, New Zealand.
Rugby is the second largest sport in the world, and the fastest growing sport in the United States. Held annually, the USA Sevens Rugby Tournament is the fifth of nine stops on the international HSBC Sevens World Series world tour. More information on the USA Sevens Rugby Tournament can be found at www.usasevens.com.
DHL
The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010. For more information: www.dhl-usa.com.
About USA Sevens Rugby
The USA Sevens international rugby tournament in Las Vegas is the fifth of nine stops on the 2011-12 HSBC Sevens World Series. The three-day tournament is the only North American stop for the Sevens World Series. The premier rugby tournament in North America, fans will see 16 national teams play 44 matches during the three-day competition in an attempt to gain points in the Sevens World Series standings.
Played on the same size field as traditional 15-player rugby, sevens rugby is played with just seven players per team. Matches have seven-minute halves with two-minute intervals for pool and knockout matches. The fast pace and short duration of matches makes every moment of the action thrilling for spectators.
Our relationship with USA Sevens Rugby is a great example of how we continue to invest in sponsorships that reinforce our position in the marketplace as the international specialists. said Christine Nashick, Vice President of Marketing for DHL Express U.S. “USA Sevens further validates our commitment to expertise, speed and a dedication to excellence - the very same qualities we bring to each and every international shipment delivered on behalf of our customers.
Elements of the sponsorship include exclusive national team jersey sponsorship rights; VIP hospitality platforms for DHL and its customers; on-field signage and giveaways during the tournament as well as print and broadcast advertising. “We’re thrilled to extend our partnership with DHL again this year,” said Dan Lyle, Tournament Director of USA Sevens. “DHL’s extensive activation greatly enhances the USA Sevens fan experience, and demonstrates their continued commitment to the sport of rugby worldwide.”
In 2011, DHL Express globally was the official logistics partner of the Rugby World Cup 2011 held in Auckland, New Zealand.
Rugby is the second largest sport in the world, and the fastest growing sport in the United States. Held annually, the USA Sevens Rugby Tournament is the fifth of nine stops on the international HSBC Sevens World Series world tour. More information on the USA Sevens Rugby Tournament can be found at www.usasevens.com.
DHL
The Logistics company for the world
DHL is the global market leader in the logistics industry and “The Logistics company for the world”. DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 275,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.
DHL is part of Deutsche Post DHL. The Group generated revenue of more than 51 billion euros in 2010. For more information: www.dhl-usa.com.
About USA Sevens Rugby
The USA Sevens international rugby tournament in Las Vegas is the fifth of nine stops on the 2011-12 HSBC Sevens World Series. The three-day tournament is the only North American stop for the Sevens World Series. The premier rugby tournament in North America, fans will see 16 national teams play 44 matches during the three-day competition in an attempt to gain points in the Sevens World Series standings.
Played on the same size field as traditional 15-player rugby, sevens rugby is played with just seven players per team. Matches have seven-minute halves with two-minute intervals for pool and knockout matches. The fast pace and short duration of matches makes every moment of the action thrilling for spectators.