DHL Returns to the Runway at Mercedes-Benz Fashion Week New York

PLANTATION, Fla. – February 9, 2010 – DHL, the world's leading logistics company, returns for its fourth year as an Official Sponsor of Mercedes-Benz Fashion Week, February 11-18 in Bryant Park, New York City. With new enhanced capabilities for delivering the latest fashion and apparel worldwide, DHL’s services cover the entire fashion logistics supply chain. As part of this season’s Mercedes-Benz Fashion Week, DHL will be hosting a customer workshop, entitled, “Moving Fashion in Style” which will highlight some of the key success factors and future challenges for fashion and apparel companies when sourcing, manufacturing and distributing goods.

With DHL’s logistics leadership position in the world’s leading fashion marketplaces, such as Asia, Europe and Central and South America, DHL’s workshop will focus on how globally expanding brands, within the fashion and apparel sector, can more effectively navigate the challenges across their global supply chains. DHL will share its knowledge and expertise of China’s Customs processes as well as regulatory and compliance issues across Asia Pacific while also inviting several industry expert guest speakers who will provide the latest overview on this sector.

“DHL’s unmatched worldwide network and ability to provide enhanced solutions demonstrates that we are the provider of choice to deliver value and cost savings from the product purchasing point to the consumption of final products,” said Ole Ringheim Senior Vice President Global Fashion Logistics. “Whether it is delivering time sensitive samples or the movement of full containers of a couture collection, we have the solutions driven expertise that this industry demands. Feedback shows that customers are asking us to demonstrate an even stronger commitment to the fashion and apparel industry and we are stepping up to meet this challenge.”

Fashion is an extremely time sensitive business, and now more than ever the choice for a transportation and logistics provider plays a vital role in meeting the industry’s requirements for cost efficiency and timeliness in this $250 billion global industry.

DHL’s large investments in Fashion Centers of Excellence in Hong Kong and several other Asian locations prove its commitment to providing innovative solutions to customers through a growing team of industry experts. DHL’s superior understanding of business practices in developing markets like Bangladesh, Pakistan, Sri Lanka and Vietnam reinforces its ability to meet customers’ dynamic needs in a highly competitive market. DHL operates three flights daily between the U.S. and points in Asia, connecting U.S. shippers with key Asian markets through DHL’s Incheon Gateway, DHL's Central Asia Hub in Hong Kong, and through DHL’s North Asia Hub at the Shanghai Pudong International Airport

Mercedes-Benz Fashion Week in New York is presented annually in the Tents at Bryant Park in New York City. The invitation-only event, which runs this season from February 11–18, provides designers' Fall Fashion Collections to the national and international media, and industry insiders.

The New York sponsorship is part of an expanded relationship with DHL as the Official Logistics Partner for IMG’s Fashion Weeks around the world announced in 2008. DHL also sponsors fashion events in Milan, London, Mexico City, Moscow, Mumbai, Toronto, Istanbul, Miami and Sydney.