Effective logistics management increases value of consumer electronics companies
- Survey, commissioned by CEVA, shows that excellent logistics management can increase revenues and reduce costs for companies in consumer electronics sector
- Three areas identified to optimize logistics processes: transport reengineering, warehouse rationalization and stock minimization.
Effective management of logistics can increase a company’s economic value with a strong impact on revenues and costs, critical in a market such as consumer electronics, which is characterized by frequent innovation, fast products obsolescence, global supply chains and strong time-to-market competition.
The survey comprised detailed analysis of market and balance sheet figures and interviews with logistics managers of 30 prestigious multinational companies, based in Italy, operating in the consumer electronics, IT and telecommunications sectors.
The current economic environment is typified by strong volatility, high inflation risk and increasing raw material costs. These factors impact directly on the business strategies of companies operating in this highly competitive sector, meaning that efficient logistics becomes an essential part of ensuring their competitiveness through:
- Effective coordination throughout the supply chain: communication between procurement and sales departments is critical to pass on all increases in purchase and production costs
- Reduction of stock levels to gain more efficiency
- Guarantee of quality, quick and tailor-made services to achieve competitive advantage over competitors.
- Transport reengineering. For global companies with production plants all over the world, transport often represents one of the main cost items of their supply chain. Some companies have increased ocean transports while reducing air shipments with the purpose of reducing cost and CO2 emissions
- Consolidation/reduction of warehouses across Europe. This allows companies to exploit the increasing homogenization of product configuration across different markets
- Minimization of held inventory in warehouses and final product stock in their customers’ and retailers’ warehouses.
The survey also identified three elements which will characterize supply chain strategies of consumer electronics companies, both now and in the future:
- Continuous product and processes innovation, characterized by high technology content; it guarantees margins, avoids competitive pressure on prices and reduces the impact of market volatility
- Increase of stock turnover rate, crucial to manage the obsolescence risk and reduce costs
- Reduction of time-to-market, allowing companies to satisfy properly and punctually the requests of a market that is changing significantly and whose standards are constantly redefined.
CEVA
Making business flow
CEVA Logistics, one of the world’s leading non-asset based supply chain management companies, designs and implements industry leading solutions for large and medium-size national and multinational companies. Approximately 50,000 employees are dedicated to delivering effective and robust supply chain solutions across a variety of sectors and CEVA applies its operational expertise to provide best-in-class services across its integrated network, with a presence in over 170 countries. For the year ending 31 December 2010, the Group reported revenues of €6.8 billion. For more information, please visit www.cevalogistics.com