FFE to Replace Onboard Systems with PeopleNet to Move to Next-Generation In-Cab Platform for their Over-the-Road Fleet

MINNEAPOLIS, March 24, 2010&mdash;PeopleNet&reg; (www.peoplenetonline.com <http://www.peoplenetonline.com/&gt; ), a provider of innovative Internet-based and integrated onboard computing and mobile communications systems for effective fleet management, today announced that Frozen Food Express Industries, Inc. (Nasdaq:FFEX) has chosen PeopleNet as their mobile communication provider for their over-the-road fleet. The Dallas, Texas-based provider of temperature-controlled LTL and truckload transport, dry van service, and logistics services will move to a next-generation in-cab platform with PeopleNet&rsquo;s BLU&trade; in-cab PC and its integrated efficiency-driving applications to support its use of cutting-edge industry technology for driver training and efficiency, safety and security, and customer service.

FFE Vice President and Chief Information Officer Nick Cook discussed why his company switched to PeopleNet. &ldquo;PeopleNet&rsquo;s ability to provide us robust analytics and consultative process improvement through their Professional Services offering were huge factors for us. We will deploy integrated messaging with our back office, in-cab scanning with ACS TripPak SCANNING, PACOS&reg; geofencing and automated messaging, and eDriver Logs&reg;. Together with PeopleNet, we flow charted our internal processes before implementation and we&rsquo;ve estimated that with PeopleNet onboard, we will see a significant return on our investment, and expect that ROI to happen very quickly.&rdquo;

In making the announcement, PeopleNet Vice President of National Accounts Mark Kessler said, &ldquo;FFE's partnership with PeopleNet marks nearly 40 of the Top 100 fleets across For-Hire and Private fleet categories to use the PeopleNet Fleet Management System. This new relationship further validates how our unique combination of open systems, leading applications, and powerful ROI engine give leading fleets compelling reasons to change to PeopleNet.&rdquo;

With PeopleNet onboard, FFE will electronically monitor hours of service (eDriver Logs) to support compliance, reduce out-of-route miles with In-Cab Navigation (in partnership with Maptuit NaviGo&trade;), and reduce training and operating costs with In-Cab Training (in partnership with Pro-TREAD). PACOS geofencing will automate driver and dispatch functions that optimize customer service, provide critical performance data, increase delivery efficiency and improve supply-chain communications.

About PeopleNet

PeopleNet is exclusively focused on providing innovative Internet-based and integrated onboard computing and mobile communications systems to improve North America&rsquo;s trucking industry&rsquo;s fleet management. Its products are used by nearly 1,500 truckload, LTL, private, and service fleets in the United States and Canada, including several Fortune 500 companies. Reputed for its customer-driven technological innovation, unparalleled flexibility, and proactive customer care, PeopleNet was the first major technology provider to offer Internet-based communications to the transportation industry 15 years ago. Since then, the company annually reinvests 100 percent of its profits into the business for aggressively developing new products that continue to improve fleet management. Industry recognition of the company&rsquo;s leadership includes: Inbound Logistics Top 100 Award; Food Logistics&rsquo; 100 Top Technology Solutions and Service Providers; Frost & Sullivan Market Engineering Award; and M2M Value Chain Award. For more information about PeopleNet and its products <http://www.peoplenetonline/ProductsServices.aspx&gt; , call (888) 346-3486, or visit www.peoplenetonline.com <http://www.peoplenetonline.com/&gt; .

About FFEX

Frozen Food Express Industries, Inc. is one of the leading temperature-controlled truckload and less-than-truckload carriers in the United States with core operations in the transport of temperature-controlled products and perishable goods including food, health care and confectionery products. Service is offered in over-the-road and intermodal modes for temperature-controlled truckload and less-than-truckload, as well as dry truckload. The company also provides brokerage/logistics services, as well as dedicated fleets to our customers. Additional information about Frozen Food Express Industries, Inc. can be found at the http://www.ffex.net. FFE's common stock is traded on the Nasdaq Global Select market under the symbol FFEX.