Heineken Subsidiary Aims to Grow Market Share and Strengthen Brand Loyalty With Manhattan Supply Chain Commerce Solutions

PARIS and ATLANTA, Feb. 18, 2014 (GLOBE NEWSWIRE) -- Supply ChainCommerce Solutions provider Manhattan Associates (Nasdaq:MANH), todayannounced that France Boissons, a leading beverages distributor andwholly owned subsidiary of Heineken France, is deploying Manhattan'sWarehouse Management (WMS) and Supply Chain Intelligence (SCI)solutions at its distribution centers (DCs) in France. The Manhattansolutions, so far deployed in in six DCs (in Caen, Montpellier,Toulouse, Marseille, Bordeaux and Rennes), will enable France Boissonsto improve service levels for its 60,000 trade customers at the sametime as allowing the drinks distributor to fulfil customer orders moreprofitably.The solutions have already helped France Boissons to modernize andoptimize processes throughout its supply chain network. DC operativesare able to operate much more efficiently and flexibly and the businessis able to quickly respond to changes in demand and better capitalizeon the sales opportunity presented by peak seasons and productpromotions / event-driven demand spikes. The company is also seeingimprovements in order fulfilment accuracy meaning it has raised the baron the service levels it provides to its customers: hotels,restaurants, cafes, bars and clubs. This will improve brand loyalty andin turn drive revenue growth.Gaël Prigent, head of Supply Chain, France Boissons, commented,"We are faced with several critical supply chain challenges every day:the seasonality, the diversity and the value of the products associatedwith a single customer order and fulfilling every order in a way whichmeets our customers' service expectations. To help us manage thesechallenges we needed a reliable and robust supply chain solution thatcould manage the volume fluctuations, enable operational efficiencyimprovements and give us improved visibility across our supply chainoperations."Henri Seroux, managing director at Manhattan Associates France,explained, "Manhattan provides the expertise and technology to helpclients deliver on their brand promise. We're delighted to see FranceBoissons already seeing some of the benefits of our Supply ChainCommerce solutions."Manhattan's WMS, which is integrated with Vocollect's voice solution,has been instrumental in driving performance improvements in FranceBoissons' distribution operations. Manhattan's Supply ChainIntelligence solution enables France Boissons' management to respondquickly to important developments or exceptions as they occur bymonitoring and analyzing supply chain data.Receive up-to-date product, customer and partner news directly fromManhattan Associates on Twitter and Facebook.About France BoissonsFrance Boissons is a wholly owned subsidiary of Heineken France and oneof the market leaders in the distribution of out-of-home beverages.Headquartered in Rueil-Malmaison, it has 60,000 clients, 23subsidiaries, 80 distribution centers and almost 3,000 employees.Thanks to strong partner brands and a range of exclusive own brands,France Boissons boasts an extensive portfolio of high quality productsspanning multiple categories including beer, wine, coffee, water, softdrinks and spirits. As a service focused organization also, FranceBoissons is the professionals' "preferred distributor partner". Formore information, please visit www.france-boissons.fr.About Manhattan Associates, Inc.Manhattan Associates brings companies closer to their customers. Wedesign, build and deliver market-leading Supply Chain CommerceSolutions that drive top line growth by converging front-end sales withback-end supply chain execution and efficiency. Our software, platformtechnology and unmatched experience help our customers around the worldadapt to the challenges of the omni-channel marketplace. For moreinformation, please visit www.manh.com.