INTTRA and Craft Group Sign Strategic Agreement
Parsippany, NJ, July 16, 2013 – INTTRA, the world’s largest multi-carrier e-commerce network for ocean shipping, announced today that Craft Multimodal has entered into an agreement to join the INTTRA Non-Vessel Operating Common Carrier (NVOCC) network. Craft, the market-leading cargo consolidator for import and export services in Brazil, Argentina, Uruguay and Chile, offers 180 routes throughout South America.
Under the agreement, Craft will leverage the INTTRA platform to reduce manual shipment processing and improve access to shipment information through a comprehensive e-commerce shipping solution. The agreement includes an accelerated implementation leveraging INTTRA’s online shipping capabilities for all of Craft’s brands, affiliates and customers. The efficiency benefits from automation and streamlined ocean freight shipment processes across INTTRA’s multi-carrier network will enable continued market expansion and improved service delivery to Craft’s customers.
“Our market leadership has been achieved through our focus on exceeding our customer expectations with a constant commitment to operational excellence, information accuracy and data confidentiality,” said Bruno Crelier, Corporate Director of Craft. “Leveraging the INTTRA platform gives us additional capabilities to execute against these essential elements of our company strategy.”
In addition to improving overall operating efficiency, automating business processes with electronic shipping has also been shown to improve shipment data quality overall. By reducing manual data entry, shipping information quality can be significantly improved. Other benefits include faster response times to customer inquiries, increased delivery of container tracking event messages, and less time validating and correcting shipment transactions to ensure proper processing.
“The South American market has traditionally been a strong adopter of e-Commerce technology for ocean shipping”,said Ronald DeBlis, INTTRA’s Senior Vice President of Global Sales. “We welcome Craft and their affiliates to the INTTRA network and recognize it is a great combination of two market leaders. Building upon the strengths of both of our organizations, we can make dramatic improvements in the efficiency and accuracy of shipments throughout the region.”
About INTTRA
INTTRA is the world’s largest, multi-carrier e-commerce network for the ocean shipping industry. INTTRA professionals work with 49 leading carriers and NVOCCs, 109 software alliance partners, as well as their customers, to streamline and standardize shipping processes worldwide through a network that connects more than 220,000 shipping professionals. Over 525,000 container orders are initiated on the INTTRA platform each week, representing more than 18 percent of global ocean container trade.
About CraftCraft is a multi-brand group focused on neutral NVOCC services that provides operational excellence to Craft’s brands and affiliates. As the market leader in Brazil, Argentina, Uruguay and Chile vis-à-vis the niche neutral NVOCC segment, Craft offers operational excellence, information accuracy and transparency as well as data confidentiality to meet our customers expectations. Today, Craft delivers a broad and comprehensive range of direct services, totaling 180 routes: including 124 direct services inbound and 56 direct services outbound from locations throughout South America. In the Brazilian market, with 55% market share outbound and 29% market share inbound, Craft offers 36 direct outbound services and 59 inbound direct services covering all major Brazilian ports.