Ocean World Lines Launches OWL360°
Lake Success, New York – Ocean World Lines (OWL), a global door-to-door and end-to-end NVOCC, announced today that it has launched a total supply chain visibility solution created to deliver a competitive edge for small and medium sized shippers and to assist with making high level supply chain decisions.
Being branded as OWL360°, the customized system provides shippers with a total view of their product including purchase order and item level. The system automatically and proactively communicates to both customers and any of their trade partners through alerts and reports.
According to Alan Baer, OWL’s president, until now, this type of robust system has only been available to the world’s largest importers. “We have definitely taken standard industry cargo tracking and tracing to the next level. Many of our medium to small sized shippers were looking for the same visibility advantage that large importers have access to, so we made it available to everyone. By giving our customers a high level of detail through shipment alerts and reports, we supply a tangible advantage including real time global visibility of their shipment details, automated communication and customized reports,” said Baer.
“Our goal with OWL360° was to improve the flow of information among all partners in the supply chain to enhance the speed and predictability of cargo. Our customers tell us that OWL360° helps them to make high level supply chain decisions by providing the real time and detailed tracking visibility they needed,” said Baer.
One such customer is OSRAM, a leader in lighting solutions. “OWL360° benefits our global supply chain and supports our commitment to customer satisfaction,” said Wayne J. Withers Jr., supply chain analyst for OSRAM. “Just about anyone can quickly learn the system and navigate through the different features.”
OWL360° delivers custom reports by trade lane, KPI and cycle time capabilities to assist with high level routing and supply chain decisions. “Two of the most utilized components of the system are the customer notification and the ‘DC empty container available for pick up’ program,” said Baer. “The system reduces transportation costs, while improving inventory levels, order cycles times, on-time and complete delivery, and staff productivity.”
Another shipper using OWL360° is Coleman Cable Inc., a leading manufacturer and innovator of electrical and electronic wire and cable products for the security, sound, telecommunications, electrical construction, retail, commercial, industrial, irrigation, HVAC and automotive markets. “OWL360° allows us to track import delivered containers directly with the most up-to-date information,” said Priscilla O'Dell, import/export coordinator.
OWL360° generates many reports by cycle times; measurement of transit times between two milestones; measurement of transit times of complete routing; identifying sources of delays by origin and carrier; automatically informing each DC of the cargo expected into their warehouse; and much more.
The system also produces automated alerts such as: late or out-of-tolerance sailing; container available for delivery to DC and empty available for carrier return. This feature reduces per diem and detention charges. Another popular application is the order management module which allows customers to upload vendor purchase orders, providing early visibility of orders in production, and enabling OWL to proactively manage shipment schedules based on product ready dates.
About Ocean World Lines
Ocean World Lines, known in the industry by its iconic owl logo, is one of the largest fully bonded NVOCC’s in the world. OWL maintains more than 45 service contracts with the top ocean carriers and handles today’s most complex global supply chain requirements.
Founded in 1979, OWL works with importers, exporters and freight forwarders to move all types of cargo and provide global door-to-door/end-to-end service. OWL offers a one-stop shop experience for its customers coupled with leading-edge technology for a truly value-based solution.
With over 200 employees worldwide, OWL has offices located in Hong Kong, Shanghai, Shenzhen, Qingdao, Singapore, Japan, Atlanta, Charleston, Charlotte, Chicago, Cincinnati, Long Beach, Miami, New Orleans, New York, Norfolk, San Francisco, Seattle, Berlin, Bremen, Hamburg, and the United Kingdom, as well as a network of agents worldwide.
OWL is a subsidiary of Pacer International, a leading North American freight transportation and logistics service provider that offers a broad array of services to facilitate the movement of freight from origin to destination.
Being branded as OWL360°, the customized system provides shippers with a total view of their product including purchase order and item level. The system automatically and proactively communicates to both customers and any of their trade partners through alerts and reports.
According to Alan Baer, OWL’s president, until now, this type of robust system has only been available to the world’s largest importers. “We have definitely taken standard industry cargo tracking and tracing to the next level. Many of our medium to small sized shippers were looking for the same visibility advantage that large importers have access to, so we made it available to everyone. By giving our customers a high level of detail through shipment alerts and reports, we supply a tangible advantage including real time global visibility of their shipment details, automated communication and customized reports,” said Baer.
“Our goal with OWL360° was to improve the flow of information among all partners in the supply chain to enhance the speed and predictability of cargo. Our customers tell us that OWL360° helps them to make high level supply chain decisions by providing the real time and detailed tracking visibility they needed,” said Baer.
One such customer is OSRAM, a leader in lighting solutions. “OWL360° benefits our global supply chain and supports our commitment to customer satisfaction,” said Wayne J. Withers Jr., supply chain analyst for OSRAM. “Just about anyone can quickly learn the system and navigate through the different features.”
OWL360° delivers custom reports by trade lane, KPI and cycle time capabilities to assist with high level routing and supply chain decisions. “Two of the most utilized components of the system are the customer notification and the ‘DC empty container available for pick up’ program,” said Baer. “The system reduces transportation costs, while improving inventory levels, order cycles times, on-time and complete delivery, and staff productivity.”
Another shipper using OWL360° is Coleman Cable Inc., a leading manufacturer and innovator of electrical and electronic wire and cable products for the security, sound, telecommunications, electrical construction, retail, commercial, industrial, irrigation, HVAC and automotive markets. “OWL360° allows us to track import delivered containers directly with the most up-to-date information,” said Priscilla O'Dell, import/export coordinator.
OWL360° generates many reports by cycle times; measurement of transit times between two milestones; measurement of transit times of complete routing; identifying sources of delays by origin and carrier; automatically informing each DC of the cargo expected into their warehouse; and much more.
The system also produces automated alerts such as: late or out-of-tolerance sailing; container available for delivery to DC and empty available for carrier return. This feature reduces per diem and detention charges. Another popular application is the order management module which allows customers to upload vendor purchase orders, providing early visibility of orders in production, and enabling OWL to proactively manage shipment schedules based on product ready dates.
About Ocean World Lines
Ocean World Lines, known in the industry by its iconic owl logo, is one of the largest fully bonded NVOCC’s in the world. OWL maintains more than 45 service contracts with the top ocean carriers and handles today’s most complex global supply chain requirements.
Founded in 1979, OWL works with importers, exporters and freight forwarders to move all types of cargo and provide global door-to-door/end-to-end service. OWL offers a one-stop shop experience for its customers coupled with leading-edge technology for a truly value-based solution.
With over 200 employees worldwide, OWL has offices located in Hong Kong, Shanghai, Shenzhen, Qingdao, Singapore, Japan, Atlanta, Charleston, Charlotte, Chicago, Cincinnati, Long Beach, Miami, New Orleans, New York, Norfolk, San Francisco, Seattle, Berlin, Bremen, Hamburg, and the United Kingdom, as well as a network of agents worldwide.
OWL is a subsidiary of Pacer International, a leading North American freight transportation and logistics service provider that offers a broad array of services to facilitate the movement of freight from origin to destination.