Port Powers Full Speed Ahead Into The Social Media Era
CORPUS CHRISTI, TEXAS – From the very beginning of the social media phenomena, Port Corpus Christi recognized the importance of using this new medium to expand its marketing reach. Now the Port has ramped up efforts in it’s strategy to make the customer experience the latest and most user-friendly of any port facility.
“It is important for the Port to stay relevant in the digital era, and we have to adapt to it,” says John LaRue, Executive Director of the Port, “so we are providing our customers with the opportunity to communicate not only through traditional outlets but also through social channels.”
By providing a unique customer experience across traditional and social channels, the Port has elevated outreach to promote it’s mission, services, and capabilities. Port Corpus Christi can now be followed on Facebook, Twitter, Google+ and LinkedIn. The integration of these social media outlets offers Port Corpus Christi many exciting marketing opportunities to interact with it’s customers. This will support the image of Port Corpus Christi’s brand and open the doors of new reaching opportunities worldwide.
About Port Corpus Christi
As the primary economic engine of the Coastal Bend, Port Corpus Christi is 5th largest port in the United States in total tonnage. The Port’s mission statement is to “serve as a regional economic development catalyst while protecting and enhancing its existing industrial base and simultaneously working to diversify its international maritime cargo business.” Strategically located on the western Gulf of Mexico, with a straight, 45’ deep channel, the Port provides quick access to the Gulf and the entire United States inland waterway system. The Port delivers outstanding access to overland transportation with on-site and direct connections to three Class-1 railroads and uncongested interstate and state highways. The Port is protected by a state-of-the-art security department and an award-winning Environmental Management System. With outstanding management and operations staff, Port Corpus Christi is clearly “The Port of the Lone Star State.” www.portofcorpuschristi.com