Procter & Gamble choose CEVA as new logistics partner in Dubai

Dubai, UAE, 01 April 2010 – CEVA Logistics, a leading global supply chain management company, signed an agreement with Procter & Gamble (P&G), the largest consumer packaged goods company in the world, to provide integrated supply chain services in Dubai.

CEVA will manage customs clearance activities for P&G’s Fast Moving Consumer Goods (FMCG), transporting the products from the port to CEVA’s state of the art warehouse and office facility, recently opened in the South Area of Jebel Ali Free Zone, Dubai. The logistics operator will take charge of warehousing activities, offering pick and pack services. CEVA will manage the outbound distribution of P&G’s products in United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain and Yemen.

CEVA is expanding its presence in this area through a wide network of local warehouses in order to support and drive forward its development plans within the region, offering customers a truly integrated freight management and contract logistics service. This contract win supports and recognizes CEVA’s operational excellence and furthers CEVA‘s growth strategy in the region.

Al Rajwani, P&G Vice President and General Manager, Arabian Peninsula and Pakistan, said: “P&G and CEVA have chosen to partner in this strategic area of the world and this is a strong start to our collaboration in the Central Eastern Europe, Middle East and Africa (CEEMEA) region. Our companies have similar DNA and we want to leverage this to achieve new heights in successful partnership: our new logistics partner will support us in the management of our supply chain through smart and responsive solutions, designed to satisfy our specific needs.”

Gianfranco Sgro, President of CEVA for Southern Europe, the Middle East and Africa, said: “We are proud that a leading company like P&G has chosen CEVA to manage its logistics activities in the Middle East. Our innovative and state of the art solutions and highly talented team combined with our strong network of advanced warehouses in the region and our knowledge of Dubai market requirements allow us to be an excellent partner for P&G, improving the efficiency and the flexibility of its logistics activities.”

For more information contact:

Danilo Schipani

+39 02 8923 0354

danilo.schipani@cevalogistics.com

P&G

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in about 80 countries worldwide.

CEVA - Making business flow

CEVA Logistics provides world class supply chain solutions for large and medium-size national and multinational companies across the globe. As an industry leader, CEVA offers customers complete supply chain design and implementation in contract logistics and freight management, alone or in combination. CEVA’s integrated global network has facilities in over 170 countries and more than 46,000 employees; all dedicated to delivering consistently excellent operations and supply chain solutions. For the year ending 31 December 2009, the Group reported revenues of €5.5 billion. For more information, please visit www.cevalogistics.com

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