SATO America Introduces New Onsite Printer Service – Nationwide

CHARLOTTE, NC – April 20, 2009 – SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labeling, and EPC/RFID solutions announced its new, nationwide onsite printer service program, SATO ENSURE, providing SATO-trained technicians directly to customers throughout the U.S. and Canada (Toronto, Montreal, Calgary, and Vancouver areas).

Next Business Day (within 24 hours) and Standard Service (within 24-48 hours) will be offered for both new and existing printers to minimize downtime and ensure only SATO-trained and -certified technicians are dispatched using only genuine SATO parts.

SATO’s onsite service plans will enable SATO customers to conveniently budget, better maintain their production efficiency, and extend the life of their SATO printers without pulling them from production.

“SATO has built a reputation for delivering cost effective, innovative, and reliable products and services,” said Gary Krause, director of marketing at SATO America. “The new SATO service plans are just another example of our customer-centric approach to everything we do. Outstanding onsite service is now only a phone call away.”

SATO’s onsite service plans include unlimited repairs, travel time, and all parts and labor (excluding print heads). To help ensure that customers don’t experience unexpected downtime and to help identify problems before they happen, the SATO service plans also include two free preventative maintenance checkups per unit, per year, scheduled at your convenience.

For more information, contact marketing@satoamerica.com or visit www.satoamerica.com.

SATO, with its customer-centric approach to product development, now delivers the same reliability and value in servicing the needs of their customers.

SATO – Delivering Best-In-Class for speed, performance, and value. SATO America – leading the way with fully-functional, cost-effective printing solutions…and service.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection System (DCS) & Labeling concept – a total barcode and labeling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2008, it reported revenues of US $767 million. More information about SATO Corporation can be found at www.sato.co.jp/english.

For more information about SATO America, visit www.satoamerica.com.