Senegal Airlines optimizes market analyses with IT from Lufthansa Systems
Senegal Airlines has opted for NetLine/Market from Lufthansa Systems to enhance its market analysis capabilities. Using this system, the airline can identify market developments at an earlier time and respond to them with flexible sales and capacity measures.
NetLine/Market covers all aspects of sales, marketing and network planning and processes market data from different reservation systems. It enables a carrier to examine its position in a market or market segment instantly and analyze the competitors’ network and sales performance in detail to improve its own competitive position. NetLine/Market identifies the most profitable markets as well as those with a limited performance, thus highlighting areas for users that require attention in order to maximize revenues. The clear structure and the user-friendly reports give airline managers all the information they need to keep their own network ahead of the competition at all times.
Based in Dakar, the airline commenced operations in early 2011, operating regional flights to Mali, the Ivory Coast, Gambia, Guinea, Mauritania and Burkina Faso, thus comprising large areas of Western Africa.
NetLine/Market covers all aspects of sales, marketing and network planning and processes market data from different reservation systems. It enables a carrier to examine its position in a market or market segment instantly and analyze the competitors’ network and sales performance in detail to improve its own competitive position. NetLine/Market identifies the most profitable markets as well as those with a limited performance, thus highlighting areas for users that require attention in order to maximize revenues. The clear structure and the user-friendly reports give airline managers all the information they need to keep their own network ahead of the competition at all times.
Based in Dakar, the airline commenced operations in early 2011, operating regional flights to Mali, the Ivory Coast, Gambia, Guinea, Mauritania and Burkina Faso, thus comprising large areas of Western Africa.