Steve Katz Joins Blue Tree Systems

Roanoke, Virginia – September 19, 2011– Blue Tree Systems, Inc. a provider of trailer tracking, reefer monitoring and fleet management solutions, today announced that Steve Katz has joined Blue Tree’s North American division as Director of Sales, US Markets. Katz brings nearly 30 years of wireless technology sales experience with him to Blue Tree, 15 of those years in the trucking industry.

“Steve’s addition to the team follows Blue Tree’s significant expansion in the North American market,” said Charlie Cahill, CEO of Blue Tree. “His background and understanding of technology and the role it plays in the world of trucking, especially in the private fleet market, is a huge asset to Blue Tree. Our customers will benefit greatly from his knowledge and experience and we are thrilled he has joined our team.”

Katz began his career in trucking technology in 1996 with one of the industry’s pioneering wireless companies, American Mobile Satellite Corporation. He later served in a variety of top-level sales positions with Cadec Global, Comtech and Air-Weigh Systems. He is active in several trade organizations, earning the Certified Transportation Professional (CTP) designation from the National Private Truck Council (NPTC) and serving as an NPTC Safety Committee member and on the Board of Directors for the NPTC Institute.

About Blue Tree Systems Ltd.

Blue Tree Systems, established in 1995, provides the R:COM Fleet Management solution to both U.S. and European markets. The comprehensive system includes a range of features designed to maximize fleet efficiency and improve customer service. Capabilities of the solution can be selected to meet any variety of operational requirements, and allow fleets to more efficiently manage assets and lower operating costs by making effective decisions that result in improved business operations, fleet flexibility and higher service levels. For more information, visit www.bluetreesystems.com.