Urban Outfitters Supports Growth With Manhattan Associates
ATLANTA, June 21, 2010 (GLOBE NEWSWIRE) -- Urban Outfitters delivers
unique shopping experiences to highly defined customer niches from its
specialty retail stores, web sites and catalogs. It offers
differentiated collections of fashion apparel, accessories and home
goods in its store locations including Urban Outfitters, for the 18 to
26 mating and dating age group, and Anthropologie, for women within
the nesting ages of 30 to 45. Besides retail and direct-to-consumer
channels, the company also has a wholesale division, which distributes
Free People, bdg, and Leifsdottir labels to more than 1,000 stores
worldwide.
With our continued growth and increasing sales straining our network,
we decided to transform our supply chain processes with a long-term
solution that could support operations across all of Urban Outfitters'
multiple channels, said Ken McKinney, executive director of Logistics,
Urban Outfitters. We needed the capacity to handle high volumes,
increase process efficiency, improve supply chain visibility and obtain
meaningful performance measures.
The company moved the fulfillment and call center activities of its
direct and wholesale channels to a facility in Trenton, S.C. and
implemented Manhattan Associates' (Nasdaq:MANH) Warehouse Management
solution (WMS) from the Manhattan SCOPE(R) Distribution Management
solution suite to optimize its distribution network. To support Urban
Outfitters' European retail operations, Warehouse Management was also
implemented in its London retail distribution center. In addition, the
company plans to implement WMS in two additional U.S. retail facilities
in Gap, Pa. and Reno, Nev. by the summer of 2011.
Urban Outfitters obtained a significant return on its investment with
Manhattan SCOPE solutions, continued McKinney. We achieved increased
productivity and supply chain visibility along with improved
collaboration with trading partners and product flow.
Since implementation, Urban Outfitters has experienced benefits,
including 35 percent reduction in total labor, 80 percent reduction in
manifesting and invoicing processes, 66 percent reduction in turn time
through receiving--from 3 days to less than 24 hours--and a 60 percent
rise in putaway efficiency. The company benefited from the Supply Chain
Intelligence solution as well--using the solution's dashboard view and
detailed reports to measure and analyze supply chain performance.
We had no idea how valuable the Supply Chain Intelligence solution
would be to our business, said McKinney. Its analysis capabilities
and detailed reports were anice surprise.
To read the entire release, please visit http://www.manh.com/1366.
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About Manhattan Associates, Inc.
Manhattan Associates continues to deliver on its 20-year heritage of
providing global supply chain excellence to more than 1,200 customers
worldwide that consider supply chain optimization core to their
strategic market leadership. The company's supply chain innovations
include: Manhattan SCOPE(R), a portfolio of software solutions and
technology that leverages a Supply Chain Process Platform to help
organizations optimize their supply chains from planning through
execution; Manhattan SCALE(TM), a portfolio of distribution management
and transportation management solutions built on Microsoft. NET
technology; and Manhattan Carrier(TM), a suite of supply chain
solutions specifically addressing the needs of the motor carrier
industry. For more information, please visit www.manh.com.
CONTACT: Manhattan Associates, Inc.
Will Haraway
(678) 597.7466
Porter Novelli
Samantha Nierman
(312) 856.8814