Wine Shipping Gains Momentum as Sales Top $1.35 Billion
(Boulder, CO) — ShipCompliant and Wines & Vines Magazine today released the most comprehensive report ever published on the state of the winery-to-consumer direct shipping channel. Looking at the 12-month period ending with July 2012, the new report shows that the winery shipping channel has now grown to $1.35 billion, representing 8.6% of the total U.S. wine retail market. During the 12-month period, the volume of wine shipped direct to consumers increased 7.2% over the previous 12-month period, while the value of shipments increased by 10.3%—far outpacing the rate of growth for the overall wine retail sector.
The Direct-To-Consumer Shipping Report is available for download at: www.shipcompliant.com/shippingreport
The report looks at numerous aspects of the winery-to-consumer shipping channel including:
Among the findings in the report are:
The Direct-To-Consumer Shipping Report is available for download at: www.shipcompliant.com/shippingreport
The report looks at numerous aspects of the winery-to-consumer shipping channel including:
- Shipments by winery size
- Shipments by product price-point
- Shipments by geographic location of origin
- Shipments by wine type
- Destination of shipments
- Monthly shipment trends
Among the findings in the report are:
- Four States Get The Most Wine: California, Texas, New York and Florida account for 54% of all shipments from wineries.
- Three Varietals Account for Bulk of Shipments: Cabernet Sauvignon, Pinot Noir and Chardonnay account for nearly 60% of all wines shipped during the period.
- Larger Wineries are Increasing Their Shipments: While medium sized wineries account for the majority of volume of wines shipped, larger wineries saw the greatest percent increase in volume of wines shipped.
- Napa Valley Dominates. Shipments of wine from Napa wineries account for 50% of the value of the direct shipping channel, while accounting for only 34% of the volume.