Mark Baxa, President and CEO, Council of Supply Chain Management Professionals (CSCMP)
JOC Staff |
At the end of any of other year, logistics professionals would normally be saying something like, “Well, 2021 has been yet another year of growth and innovative advancements in supply chain, and we are looking for greater advancements for 2022.” Instead, words like “unprecedented,” “historic,” and “uncertain” have been used to describe a year like no other, and more of the same is expected in the year ahead. In fact, there has been very little for any of us to draw on in terms of precedents. The challenges and constraints within our supply chains caused by the COVID-19 pandemic became apparent and newsworthy, all the way down to the consumer. Many organizations are still struggling to know where everything is, and consumer trust in the supply chain has been tested. There’s no doubt that the pandemic increased costs and disrupted efficiencies, but it also highlighted the value of end-to-end visibility, data, and analytics. These learnings need to be analyzed and shared, so that we all come out of this stronger and more resilient. First, resiliency and redundancy within our supply chains is critical. But resilience is most effective when paired with visibility. Shippers require the ability to see, feel, and touch their supply chains; they need visibility not only into suppliers, but into their suppliers’ suppliers. I see advancements in planning, sourcing, and logistics process and event management digitization rising right to the very top for 2022. Next, companies need critical information to be agile and make quick decisions. According to CSCMP’s 32nd annual State of Logistics Report, the homebound consumer in 2020 embraced -e-commerce and exacerbated shippers’ normal ability to meet consumer expectations and manage costs and quality. E-commerce growth then spurred demand for warehousing — but not for traditional SKUs — because in response to the pandemic, the consumer not only changed how they shopped, but what they purchased. This shift will continue incrementally in 2022. Finally, the supply chain must be flexible enough to absorb any shocks that come along, including natural disasters, humanitarian crises, tight labor markets, and unpredictable demand. The State of Logistics Report also describes supply chains as “continuing to reset from the pandemic with resilient logisticians adapting, planning, and shifting to meet current and future demands.” In 2022, it’s about capable and competent talent. Shippers and logistics providers are in a real fight to attract, retain, and develop supply chain talent. There’s no better way to describe it. Leaders need to embrace the fact that a winning strategy begins and ends with capable, competent people.